Braun is a storied brand in the world of industrial design-- thanks to a golden era of work from Dieter Rams in the 50's and 60's. Many of his works are in the Moma and you can check out a great background piece on him here.
It's been a while though since I've interesting work from Braun, but this new watch designed in collaboration with sister company, luxury brand Ventura is pretty hot. It borrows the patented scroll bar and digital display font from the much more expensive Ventura line. Approximate price for this watch could be up to USD 600. You can see more at WristFashion.
Also, if you are not familiar, check out some of these classic Braun watch designs from Dieter Ram.
